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BETHE CO., LIMITED is located in N.T. HK with subsidiary offices in Italy and Shenzhen.
BETHE is a major distributor for US and European health and beauty brands and one of the largest suppliers to the leading retailers in the Asia market. BETHE is the distributor for more than 28 US and European brands, and distributes hundred plus prestige and mass brands. BETHE is the distributor to first even introduce many brands into the Chinese online market. Today BETHE has earned its reputation as one of the most resourceful and professional distributors in the region.


BETHE’s business model allows us to bring any foreign brands directly into the Chinese market immediately with much simplified registration and customs clearance; does not require animal testing, local FDA approval etc.
Due to this proprietary business model, quickest turnaround at the most competitive price, our retailers have dominated the Chinese beauty market in only selling authentic international famous brands.

We work with your existing International Sales programs.

We purchase your goods at wholesale, FOB your point of sale.

We handle all logistics world wide,customs’ clearance, and registrations.

We are committed to protecting your intellectual property.

BETHE distributes to all the Asia leading retailers, major cross border e-commerce retailers, as well as traditional stores and salons.

We have millions of registered consumers asking for your brand!

We work with your existing International Sales programs.

We purchase your goods at wholesale, FOB your point of sale.

We handle all logistics world wide,customs’ clearance, and registrations.

We are committed to protecting your intellectual property.

BETHE distributes to all the Asia leading retailers, major cross border e-commerce retailers, as well as traditional stores and salons.

We have millions of registered consumers asking for your brand!